“Including what I think of as their most recognizable and most legibly luxurious product, the Cartier Tank watch. “Cartier is producing some of the best timepieces in the business for over a hundred years now,” says Senior Fine Jewelry & Watches Manager Katie Ward. It’s been worn by everyone from Andy Warhol, Jackie O and Princess Diana to Kim Kardashian, Sofia Coppola and Angelina Jolie.
Louis Cartier transformed the Tank watch into a beacon of luxury, forever making horological history. The boxy case of the Cartier Tank watch was inspired by a tank’s cockpit and treads, a haunting reminder of WWI’s lasting effects. Designed in the early 1900s by Louis Cartier, grandson of founder Louis-François Cartier, the Cartier Tank watch officially hit the market in 1919 and became an instant icon. The unisex, understated timepiece - with its expert craftsmanship, clean lines and effortless design - is the embodiment of modernity, a far cry from the ornamentation and sweeping, organic shapes of the late-19th century Art Nouveau aesthetic.
The Cartier Tank watch has remained a classic for good reason.
